Meet The Team.
Founded by a Storyteller. Powered by a Golden Retriever.
Life is meant to be chased. Settle in but don’t settle.”
Laurie Barrett - Founder, Principal Content Strategist
From Chaos is Born Opportunity.
The Social Bark was founded in the early days of COVID, when shuttered storefronts left so many small business owners cut off from their customers. I watched friends and neighbors pour their hearts into keeping their dreams alive, and I knew I could help them move their business online and keep those connections strong.
What began as a way to help during a crisis has become my purpose. Five years later, I’m still here—still helping small businesses find their voice, show up online, and thrive in an ever-changing world.
The Social Bark is built on the belief that authenticity, relationships, and great storytelling are the foundation of every strong brand. I’m a dreamer, a writer, a strategist with a corporate edge—and I’m also a mom, dog lover, and proud small business champion. I understand the heart and hustle it takes to grow something from the ground up, because I’ve lived it alongside my clients.
Whether I’m shaping your brand voice, creating social media that sparks conversation, or designing strategies that bring the right people to your door, my goal is simple: help you show up as your most genuine, compelling self—and get noticed for it.
At The Social Bark, we don’t just manage social media. We tell your story, strengthen your relationships, and build a brand presence that makes people stop, listen, and engage.
My goal is simple: position your brand to lead the pack.
Here’s to happy tails. - Laurie
Meet Sir Winston Finley - Chief Canine Officer.
Born on the 4th of July, 2024, SWF joined The Social Bark in the Fall of 2024. Hailing from Vermont, he brings a fresh attitude and a feisty approach to the business, although we often find him napping during work hours. Admittedly, he’s on a performance plan until further notice.
Lover of tennis balls, marrow bones, and ALL THE THINGS OUTSIDE, Winston will work for treats and car rides to the park.
A/K/A WinnFinn, Winsta, Stage 5 Clinger Terrorist (and “Boops” when he’s especially good, which isn’t very often).
IN LOVING MEMORY OF OUR BRANCH MANAGER
MS. LILLY TUUKKA ❤️
Born in Bristol, Maine and named with a nod to former Bruins goalie Tuukka Rask, Ms. Lilly Tuukka was more than a team member—she was the heart and founder of The Social Bark.
Lilly held the title of Branch Manager (and yes, she took it literally) until her passing in February 2024, after a courageous battle with liver cancer. She was nine years old, and all heart until the very end.
Our story began when she was just four weeks old—ribboned in orange, impossibly tiny, and already in charge. She wasn’t exactly born to retrieve (I fetched most of the balls), but she was born to lead—with joy, grit, and 4:30am wake-up calls. Thanks to her, I learned to greet the sunrise, love the woods, and find peace in the quiet places.
She inspired hikes, road trips, late-night edits, and early-morning brainstorms. Whether we were chasing trails in Massachusetts or wandering Vermont backroads, Lilly was my co-pilot in everything that mattered.
“You think dogs will not be in heaven? I tell you, they will be there long before any of us.” - Robert Louis Stevenson
She wasn’t just the best dog. She was the bestest dog.
The Social Bark will always carry her spirit—loyal, curious, a little stubborn, and full of love.
Lover of sticks, treats, swimming, and her human Mom. She is profoundly missed. ❤️
Ms. Lil’, Suchagoobahdog, Puppers, Lillypad
2/26/14 - 2/6/24
HELP CURE CANINE CANCER.
Please consider donating to the Morris Animal Foundation, a nonprofit organization that funds research to improve the health of animals. The MAF was founded in 1948 by veterinarian Mark L. Morris Sr. after he developed a special diet for a dog with kidney failure. The MAF's mission is to bridge science and resources to advance animal health.
To learn more, visit: https://www.morrisanimalfoundation.org/