As the National Recruiter for Orvis, I manage the company's LinkedIn platform and conduct interviews with dedicated associates, allowing Orvis to spotlight their unwavering commitment to the brand.

This story showcases an Orvis associate who has dedicated her time to Project Healing Waters, an organization devoted to supporting active military service personnel and veterans by offering a comprehensive program centered around fly fishing, fly casting, fly tying, and fly rod building. In 2023 alone, Project Healing Waters made a profound impact, assisting 6,056 participants spanning all service eras, thanks to the tireless efforts of 6,458 devoted volunteers.

Jaymie Bakes is a member of the Dorset Chamber of Commerce at Discover Dorset, VT, a former client. Published August 12, 2020 during the Covid pandemic, first week results: 9,365 reach, 2,856 engagements and 30 shares.

Social media storytelling engages on an emotional level, which is the foundation to building relationships with customers. Over 90% of consumers are not interested in "marketing. “ They care about what the brand promises, how the brand message makes them feel, and how they will see themselves consuming that brand.

“You think dogs will not be in heaven? I tell you, they will be there long before any of us.” - Robert Louis Stevenson

For those who have loved a dog, there is an inexplicable connection – a bond that transcends even the most extraordinary human love. We make a deliberate choice to experience an unfathomable grief in exchange for a love so unconditional it makes us weep with joy. From the warm paws to wet kisses, our desire for this love is so strong that it outweighs our fear of suffering the loss. Each time, we gamble we’ll beat the odds. We never do.

Wearing your heart on your sleeve.